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Follow Your Dreams


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Follow Your Dreams


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/ FOLLOW YOUR DREAMS /

Living a life in pursuit of happiness. For Darius, its the intersection of bikes and design. It's the chief objective of Darius to bring inspiring design to motorbike & bicycle worlds. Making a difference, and leaving a legacy by helping riders & brands to look their best. That's our dream. Whats yours?

Bike Riders

First and foremost, we are bikeriders. Its always been that way, and its where we glean our adventurous spirit. 

Designers

Looking good whilst going fast. That's whats behind every piece produced at Darius. We design for fun, we design for joy. 

Dreamers

A satisfying days' ride. An adventurous road trip with your closest pals. Embarking on journeys that refine the human spirit. That's what we're all about. 

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Never Settle


From humble beginnings in 2002, we've never stopped pursuing, perfecting, refining the Darius brand.

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Never Settle


From humble beginnings in 2002, we've never stopped pursuing, perfecting, refining the Darius brand.

/ NEVER SETTLE /

Whats the point of being alive, on this earth, if you aren't perfecting your craft? Our sentiments exactly. From humble beginnings in 2002, we've never stopped pursuing, perfecting, refining the Darius brand. What you see today, comes from millions of hours of chiseling, sanding, tweaking, until things are just right.... and then back to create something totally new. In our 12 years, Darius has blossomed from infantile stages, to near-adulthood. We still don't have it all figured out, but who does? To us, it's not about the ends, but about the means.  It's about exploring, it's about putting yourself out there and taking chances, and not settling for a life on the sofa, watching other people live their dreams. You may not be the fastest guy on the track, or have the newest bike, but it's about sharing the experience with your closest pals, about achieving your personal best, about rising to the occasion, about doing things that the "normal" world says is crazy. Riding bikes is more about flying than it is about being "extreme". Some people just don't understand, and they never will. But we do. 

 

 

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The Pursuit


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The Pursuit


/ THE PURSUIT /

Darius is all about getting to that ever-evasive next level. With deep roots in action sports, we take the same "push the envelope" approach to design. To us, pulling off a daring new design should feel a lot like stomping that super kicker thats been staring you in the face all day. Our design embodies a sense of adventure, we also aim to get the same feeling of progression through design as you would travelling across the country's highways to arrive at the perfect riding spot. To us, its about the journey - because there isn't necessarily ever an end. We're just big kids that never reached what the world would call "adulthood". 

Observe, appreciate, create, contribute - that's sort of the life cycle of the creative process here. Its our goal to bring life to the landscapes of the bike world through surrealistically real designs. The kind of design that our heroes would admire. 

Its never really over. To us, success can only be measured by how much "you remember you". Following your dreams, for the common bike rider can only be expressed in terms of memories created, and friends made. Fueled by adrenaline and a thirst for adventure, you don't need to be rich or famous to live an exceptional life. You need only to throw a leg over your bike, and hit the dusty trail. Whether your headed out to your favorite riding spot, or pedaling out the miles through your hometown. The motive is the same - making something out of your surroundings. 

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Vision


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Vision


/ VISION /

Turning the game on it's head, with cutting edge design, grassroots growth, and a passion for following dreams. Darius embodies the adventurous spirit. It's our goal to bring something to the table, to create things that get people excited, to do the things most are too afraid to try. 

2014 marks an important year for us, as we come in full force with an apparel offering that rivals the industries top contenders. Born out a small Midwest town, and ready to take on the world.

We root for the underdog. We take chances. We don't settle for the status quo. We hope that you take to heart our mission. and support the movement. Get out there and follow your dreams.